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Top related persons:
— - 1 Colleen DeCourcy - 1 Cipriani - 1 DeCourcy - 1 TikTok - 1 Dan Whateley - 1 NewFront - 1 Meta's - 1
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Service - 1 Meta - 1 Business - 1 NFL - 1 NBA - 1 NBC - 1 Entertainment - 1 Media - 1

Search resuls for: "Colleen DeCourcy"


2 mentions found


☆ Snapchat avoided 'AI' and leaned into real experiences in its annual pitch to brands
  + stars: | 2024-05-02 | by ( Dan Whateley | Sydney Bradley | ) www.businessinsider.com   time to read: +6 min
During the Snap-owned app's pitch to brands at its NewFronts presentation on Wednesday in New York, the company emphasized the value of real-world experiences, or IRL, over social-media scrolling. Sharing became contrived, and social media as a whole began feeling like an inauthentic version of our lives rather than a source of genuine connection." It's plastered ads on competitive social media platforms and billboards with its "Less Social Media. Related storiesSnapchat executives mentioned AI just once during the NewFronts presentation, saying the company had used AI models to build augmented-reality lenses. Snap is not the only social platform addressing lonelinessSnapchat's war against social media taps into a broader trend.
Persons: —, Colleen DeCourcy, Cipriani, DeCourcy, TikTok, Dan Whateley, NewFront, Meta's, Mervana Parekh, Snapchat, Patrick Harris, Piper Sandler Organizations: Service, Facebook, Meta, Business, NFL, NBA, NBC, Entertainment, Media, Snap's, Acrew, Big Tech Locations: New York, Manhattan, Americas
☆ Snapchat's vision of the future has dystopian vibes
  + stars: | 2023-05-04 | by ( Dan Whateley | ) www.businessinsider.com   time to read: +3 min
Snap executives took the stage on Tuesday to pitch its social app to brands and ad agencies. The company said Snapchat was one of the last places for real and authentic relationships. But in highlighting one-way relationships with influencers and AI, its pitch felt dystopian. Snapchat is the one of the last places for "authentic" and "real" relationships, and therefore, a great place for brands to sell products, the company said. "We created a space for people to truly be themselves, and all along we've been building for a future that is grounded in reality."
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